Why we stopped building campaigns and started building constellations
Campaigns end. Audiences keep moving. The methodology we use now treats every asset as a node in a larger, ongoing story universe. And it's changed what our clients ask us for.
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The Agency
Igniting Foodservice
Brand strategy, creative, production, and digital craft. For the manufacturers, consultants, operators, and associations who run foodservice.
24 years · 6 offices · thousands of projects · partnerships measured in decades
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( What we do )
Four disciplines, built to work together
Strategy, creative, production, and digital. Each a full practice on its own, stronger when they're running in sync on the same account.
01 / Strategy
Strategy
Positioning, research, and the messaging systems that keep your team and your customers on the same page.
Explore strategy →02 / Creative
Creative
Brand identity, packaging, print, signage, and environmental work that reflects the quality of what you make.
Explore creative →03 / Production
Production
Video, documentary, podcast, conference, animation, and photography. We capture expertise and turn it into content worth watching.
Explore production →04 / Digital, AI & Apps
Digital, AI & Apps
Custom sites, custom apps, SEO that lands in AI search, and AI training that changes how your team works.
Explore digital →( Recent work )
Work across foodservice, higher ed, manufacturing, associations, and AEC firms
A short list. The real one is longer. A few recent projects that show how strategy, creative, and story come together when the agency actually knows the industry.
Association / Event Branding
01
Camp FCSI 2024, Austin
Conference identity end-to-end. Naming, signage, video, photography, and a closing reel cut on-site.
View case study →
Higher Ed / Concept Branding
02
Hopkins Dining, Johns Hopkins University
Six dining concept identities for JHU's new self-operated program, shipped before move-in week.
View case study →
Manufacturer / Rebrand
03
Technibilt becomes Wanzl North America
A four-month rebrand of North America's largest shopping-cart manufacturer. Web, print, signage, sales toolkit, internal change comms.
View case study →
Foodservice Equipment / Long-form Partnership
04
Kitchens To Go
A three-year marketing plan, ongoing campaigns, VR kitchen walkthroughs, video documentaries, ad management. Four years and counting.
View case study →( Ignite & Connect™ )
Most agencies build campaigns. We build content constellations that compound
Ignite & Connect™ is our methodology for turning expert knowledge into a story universe. Each asset pulls its weight for years, not weeks. Video-first. Story-driven. Relentlessly on brand.
( Free · 5-minute diagnostic )
How ignited is your personal brand?
Sixteen quick questions across four dimensions. FUZEai reads your answers and returns your archetype with a personalized growth map you can act on this week.
( Before you ask )
Questions we hear a lot
It means we don't have to learn your industry on your dime. We've been working with foodservice manufacturers, design consultants, associations, and operators since 2013. We know FCSI from MAFSI from SHFM from ACF. We know what a CAD-RFP-spec workflow looks like. We've sat through enough product demos and conference floor walks to know what actually moves a buyer.
It's our proprietary system for turning expert knowledge into a content ecosystem. We capture expertise through video conversations (Ignite), transform it into narrative-driven anchor content (Transform), and build interconnected story universes across channels (Connect). Built specifically for how B2B buyers actually research and decide today.
We build custom web applications for universities (member portals, dining apps), associations (event apps, member directories), brands (sales tools, configurators), and architecture and consulting firms (project portals, RFP tools). Lean, well-designed, and built to scale.
2D and 3D animation, motion graphics, animated explainers, and character work. For product launches, training, social, and presentations. Lives fully in-house, so the storytelling never gets lost in a hand-off to an outside vendor.
HQ is at 933 Louise Ave. Suite 101 in Charlotte, NC 28204. We have additional offices in Chicago, Phoenix, Charleston, and Ft. Lauderdale. Most of our team is hybrid or remote, and we travel constantly for shoots, conferences, and client engagements.
Project work (a brand refresh, video series, a website, an app) ranges from a few weeks to a few months. Retainers, where we function as an extension of your marketing team, run for years. Take the Brand Ignition Engine to get a quick read on what FUZE could realistically do for you.
